/ Mottai 勿体/
Mottainai もったいない is the ancient Japanese concept that says any waste is regretful. It is used as an exclamation, Mottainai! meaning What a waste! Don’t waste! At its root is the word Mottai, which is the respect of something material, something made by man.
We knew how to make the best boardbags, but we wanted to make them environmentally smarter. We wanted to take the vintage relics from our own surf culture and return them back to the beach! By sourcing vintage wetsuits from all over the world, we are able to recycle and respect their best parts to create truly one-of-a-kind bags.
We work within a community of local craftspeople and are always looking for ways to raise awareness around the importance of supporting artisan traditions.